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Is the challenge defined properly?
What is the current state of the enterprise in the context of the challenge?
How does the future state you are seeking map against the current state?
Can you articulate the business drivers that will support this project?
Can you define the projected benefits in terms that your CFO will accept?
Are you able to articulate your vision such that you can build the internal support and the external message that you need?
Is your team capable and ready to execute this vision?